Authorized Hannay Reels Dealer

Order online or call 888-554-8666 to order by phone, find parts, get shipping quotes or custom reels.

About Us - Booya Direct Store for Business and Government

Our Story

Booya Direct was first conceived by Gil Aouizerat, the company's founder, after hearing about the awful online buying experiences being described at industrial business and government buyers conference in 2012. Aouizerat owned and operated PCX, Inc since 1995 and this long term business gave him access to leading industrial brands. To create the ultimate online shopping experience, he partnered with two leading industrial web/ecommerce gurus.

Top Industrial Brands

Only the top leading brands for industrial products that include:

Hannay Reels
Black & Decker Industrial
Mag Instruments
Reel Craft and many more

Shopping Experience

Your entire shopping experience from research, purchase, fulfillment and satisfaction is our number one concern. Our online store uses the latest in responsive design so you can research and buy from your mobile phone, tablet or computer. We also have have knowledgeable call center agents available to take your order by phone. Our fulfillment and logistics will make sure your order arrives on time from the closest warehouse to your ship to address.

Payment Methods

Pay with your preferred method used by your business or government agency. We use the latest in ecommerce payment processing and SSL security.

  • Visa
  • Mastercard
  • American Express
  • PayPal Checkout
  • GSA SmartPay

Logistics Fulfillment

Booya Direct uses the PCX distribution fulfillment engine that has been around since 1995. It allows us to pick - pack - ship - deliver, to meet or exceed your expectations.

  • Ship Direct from Mfr Factory/Warehouse
  • Ship from PCX Huntington Beach CA
  • Ship from Mfr to PCX Hunting Beach CA for Local Pickup

Customer Service

Knowledgeable agents are ready to assist you by email, phone or chat. Agents are available M-F 8am to 5pm PT (excluding national holidays)

  • Product Recommendations
  • Order by Phone
  • Order Status
  • Returns
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